Should financial institutions continue to advertise during COVID-19?

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr During times of crisis we often find ourselves pulled toward making the safest decisions we can to maintain our preferred status quo. In the case of COVID-19 this definitely holds true for so many people, and in fact making safe choices could actually be the difference between life or death.Your financial institution is likely no different, and your team is probably reeling from all the unsettling news and changes happening to staff and customers right now.If we are going to talk about making safe choices with regard to budgets, marketing and advertising costs, and long-term growth strategies, it may be time to pause for a moment and look closely at what kinds of changes need to take place, even during a global pandemic.Should your financial institution continue to advertise products and services during COVID-19?My short answer… YES. But let’s unpack this a little more. continue reading »last_img read more

USDA finding Salmonella less often in meat

first_imgAug 10, 2004 (CIDRAP News) – The general trend for Salmonella in meat and poultry samples tested by the US Department of Agriculture (USDA) continues to head downward, the USDA’s Food Safety and Inspection Service (FSIS) announced on Aug 5.FSIS collects and analyzes Salmonella samples at slaughter and grinding plants to verify compliance with the Hazard Analysis and Critical Control Point (HACCP) rule, which set performance standards for seven categories of meat and poultry products. Those products are broilers, market hogs, cows and bulls, steers and heifers, ground beef, ground chicken, and ground turkey.Despite variations in individual categories, Salmonella frequencies in all classes of products have dropped to levels well below the estimated baseline prevalence before the HACCP system was launched in the late 1990s, according to the FSIS. However, the testing program was designed to track establishment performance and may not reflect the true nationwide occurrence of Salmonella in these products, the agency cautioned.Of 49,868 random regulatory samples collected in 2003, 3.8% overall tested positive for Salmonella, down from 4.29% in 2002. That drop continues a longer-term trend: 5.03% in 2001, 5.31% in 2000, 7.26% in 1999, and 10.65% in 1998.The results for each product are further divided into categories based on the size of the establishment. In individual categories (all sizes of plants), the prevalence dropped from 2002 for market hogs, cows and bulls, and ground beef, but there was a 0.1% increase for steers and heifers.Despite the overall downward trend, FSIS officials voiced concern about increases in positive Salmonella tests in all three poultry categories. The Salmonella prevalence in broilers from all sizes of businesses increased from 11.5% in 2002 to 12.8% in 2003, though it remained below the baseline prevalence of 20%. Large ground-turkey and small ground-chicken establishments also saw increases.The FSIS said it would examine data from 1998 to the present to identify plants with “negative performance trends.” Investigators then will conduct in-depth HACCP and sanitation verification reviews at those sites “to help ensure this one-year increase does not continue,” the agency’s news release said.In citing the limitations of the data, the FSIS said different establishments may be sampled from year to year, preventing rigorous trend analyses. While the pre-HACCP baseline estimates of Salmonella prevalence were nationally representative because they were weighted on the basis of the production volume of the sampled plants, the HACCP figures represent unweighted test results.The downward trend in Salmonella in tested meat seems to parallel a trend in salmonellosis cases reported by the Centers for Disease Control and Prevention (CDC). The CDC estimated in April that the incidence of salmonellosis declined 17% from 1996 to 2003.The CDC’s Foodborne Diseases Active Surveillance Network, or FoodNet, which covers about 14% of the US population, reported 6,017 laboratory-confirmed salmonellosis cases in 2003, or 14.5 cases per 100,000 people. Those cases come from all or parts of the nine states that make up FoodNet’s surveillance area. While FoodNet’s numbers are the most detailed data available, the CDC noted that they may not accurately represent nationwide illness patterns. In addition, many foodborne illnesses are not lab-diagnosed.See also:Aug 5 FSIS news release FSIS report report on incidence of common foodborne illnesses in 2003 read more

Governor Wolf Announces 225 New Jobs with Consolidation of Vertex Locations in Montgomery County

first_img SHARE Email Facebook Twitter Governor Wolf Announces 225 New Jobs with Consolidation of Vertex Locations in Montgomery County October 28, 2016center_img Jobs That Pay,  Press Release Harrisburg, PA – Governor Tom Wolf announced today that Vertex, Inc., a corporate tax solutions provider, will consolidate its operations from seven separate buildings in the Berwyn area into one central location in King of Prussia, Montgomery County, and create 225 new, high-paying jobs at the new national headquarters location.“It’s a great pleasure to announce that Vertex has chosen to maintain its headquarters operations in Montgomery County and that it intends to continue growing its employee headcount here from 560 to more than 785,” said Governor Wolf. “The positions that this company offers are stable, well paying, and exemplary of the type of employment that can help rebuild and sustain Pennsylvania’s middle class. I applaud Vertex for its significant contributions to the economic well-being of the commonwealth.”To facilitate operations and accommodate future growth, Vertex will execute an 11-year lease for its new headquarters site at 2301 Renaissance Boulevard. The company plans to invest $23,498,500 in the project, including the leasehold; infrastructure improvements; and new IT equipment, furniture, and fixture purchases. Vertex has committed to the creation of 225 new, full-time jobs over the next five years, and to the retention of 560 existing employees.“The decision to move was the result of a thorough multi-year process that included research, employee focus groups, and careful consideration of our progressive culture and strategic vision,” said Lainie Sitko, Vertex director of workplace strategy. “This move will enable us to grow and evolve as we continue providing exceptional value to our expanding client base. We are grateful for this opportunity to partner with the Governor’s Action Team and contribute to the revitalization of the area and its economy.”Vertex received a funding proposal from the Department of Community and Economic Development that includes a $750,000 Pennsylvania First Program grant and $450,000 in Job Creation Tax Credits to be distributed upon creation of the new jobs.The project was coordinated by the Governor’s Action Team, an experienced group of economic development professionals who report directly to the governor and work with businesses that are considering locating or expanding in Pennsylvania.Since it was established in 1978, more than 10,000 companies have relied on Vertex, Inc. for innovative corporate tax solutions. Today, the company combines advanced technology, managed services, and an experienced team of tax experts to help its clients’ to be strategic contributors to business success. Vertex employs more than 850 professionals worldwide.For more information on Vertex, visit more information about the Governor’s Action Team or DCED, visit Governor Tom Wolf on Facebook: read more

Lady Trojans Win On The Road Against Lady Cubs

first_imgEC traveled to Madison on Saturday. All three teams came out victorious in straight sets.EC vs Madison 9-1-18‘We didn’t play our game until set 3. We let Madison control the flow of the game which is something we’ve done very well all season. We spent the first set and a half going through the motions and eventually kicked it in gear. When that happened, our serving and passing improved which allowed us to run our offense as we normally do.’ Trojans Coach Cassie Laker.Varsity is now 13-1 on the season.Next up: Rushville at EC on Wednesday at 5:30.last_img read more

Premier League clubs agree to resume contact training

first_img “Premier League Shareholders today voted unanimously to resume contact training – marking another step towards restarting the Premier League season, when safe to do so,” read a Premier League statement. “Squads are now able to train as a group and engage in tackling while minimising any unnecessary close contact. “The Premier League’s priority is the health and wellbeing of all participants. Strict medical protocols are in place to ensure the training ground is the safest environment possible and players and staff will continue to be tested for Covid-19 twice a week. “Stage Two of the Return to Training protocol has been agreed following consultation with clubs, players, managers, the PFA, LMA and the Government. Discussions are ongoing as work continues towards resuming the season, when conditions allow.” The move is the next phase of ‘Project Restart’, as the league eyes a return to competitive action in mid-June when it is deemed safe to do so. UEFA guidance to European leagues is that it wants domestic competitions finished by the end of July to minimise disruption, with European football’s governing body hoping to complete the Champions League and Europa League in August. The Bundesliga became the first major European league to resume on May 16 , with the Premier League, La Liga and Serie A are all committed to returning. Some major European leagues, such as Ligue 1 and the Eredivisie, have instead cancelled their 2019-20 seasons. FacebookTwitterWhatsAppEmail分享 Loading… Promoted ContentWhat Happens To Your Brain When You Play Too Much Video Games?5 Of The World’s Most Unique Theme ParksWho’s The Best Car Manufacturer Of All Time?The Very Last Bitcoin Will Be Mined Around 2140. Read More7 Thailand’s Most Exquisite Architectural Wonders5 Of The World’s Most Unique Theme Parks7 Universities In The World Where Education Costs Too Much10 Phones That Can Work For Weeks Without RechargingA Hurricane Can Be As Powerful As 10 Atomic BombsCan Playing Too Many Video Games Hurt Your Body?Birds Enjoy Living In A Gallery Space Created For ThemCouples Who Celebrated Their Union In A Unique, Unforgettable Way Premier League has taken a further step towards resumption after clubs voted unanimously to resume contact training. The 2019-20 Premier League season was postponed in March because of the coronavirus outbreak, but clubs returned to training in small groups last week amid social-distancing measures after the UK government published its phase one guidance on May 13. The government then gave the green light for “close-contact” and “competitive” training on Monday, with clubs formally agreeing on the plans at a shareholder meeting on Wednesday morning. read also:Lifting EPL trophy in empty stadium would be ‘strange’ – Henderson Strict health and safety protocols will remain in place at training grounds, with all players and staff tested for coronavirus twice a week. Eight people tested positive during the first two rounds of testing last week, including Watford defender Adrian Mariappa and Bournemouth goalkeeper Aaron Ramsdale.Advertisementlast_img read more

Villa complete Luna mission

first_img Press Association Aston Villa’s early-summer flurry of recruitment has continued with the club confirming the signing of defender Antonio Luna from Sevilla. The 22-year-old left-back, who has been capped at various youth levels for Spain, has put pen to paper on a three-year deal with Villa. The news of Luna’s arrival comes two days after the midlands outfit announced they had sealed the capture of Denmark striker Nicklas Helenius from Aalborg. Last week they brought in another Denmark international, centre-back Jores Okore, as well as Holland Under-21 midfielder Leandro Bacuna, and the week before that Villa confirmed they had agreed a deal to sign Bulgaria midfielder Aleksandar Tonev. center_img Luna told “I’ve always believed that I could play in the Premier League and to have this opportunity with a club as historic and huge as Aston Villa and with a manager (Paul Lambert) who is building a squad of young players with great prospects is tremendously exciting for me. “I really can’t wait to get started and to play my first game. I have a great expectation coming here. The manager explained to me that it is a young squad but also one with good experience and everyone is hungry, everybody wants to succeed here. “This is perfect because I am keen to make progress myself and I want to be part of this. Obviously, I have watched Premier League games and I am totally aware of the pace of the game and that the challenge is to constantly be at the maximum and top of your performance. “There have been many good and great players from Spain who have come here and succeeded and I know I can adapt my game also. The quality of football in La Liga is also respected everywhere and this is why I believe I can do well in the Premier League.” Luna came through the youth system at Spanish club Sevilla and after playing for their B side made his debut for the first team in May 2010. He joined Almeria for a loan stint during the 2010-11 campaign and last term spent a similar spell with Real Mallorca. Luna was also part of the Spain squad who reached the quarter-finals of the 2011 Under-20 World Cup. Villa are reshaping their squad after finishing 15th in the Barclays Premier League last season. last_img read more

Update on the latest sports

first_imgGuentzel progressing nicelyPITTSBURGH (AP) — It’s possible that Pittsburgh Penguins All-Star forward Jake Guentzel (GEHNT’-sul) could return sometime this season if the NHL is able to resume the campaign.General manager Jim Rutherford says Guentzel has not encountered any setbacks after undergoing shoulder surgery on Dec. 31. Guentzel was expected to need 4 to 6 months to recover, but Rutherford indicated his high-scoring forward is near the front end of the timetable.Guentzel had 20 goals and 43 points in 39 games this season before the injury.TRANSGENDER ATHLETES-HIGH SCHOOL Share This StoryFacebookTwitteremailPrintLinkedinRedditMLB-NEWSJays GM proposes 7-inning twinbills if season beginsUNDATED (AP) — Toronto Blue Jays general manager Ross Atkins is pitching an idea to help big league teams squeeze in more games once the season resumes. Bridgewater replaces 2011 No. 1 overall pick Cam Newton, who was released on Tuesday after nine seasons with the team. Bridgewater enters his seventh NFL season after spending four seasons with the Vikings and two with the Saints.Also around the NFL:— The Colts have added another piece to their defense by signing Sheldon Day. Terms of the deal were not immediately available. He’s the second former San Francisco 49ers defensive tackle to join the Colts since free agency opened last week, joining All-Pro DeForest Buckner. Day has played in 56 games over four seasons with Jacksonville and San Francisco.NFL-BILLS-OBITEx-Bill Stratton dies Former Texas A&M basketball player David Edwards dead at 48COLLEGE STATION, Texas (AP) — Former Texas A&M basketball player David Edwards has died at 48.Former teammate Charles Henderson posted on social media that Edwards died of complications from the new coronavirus. The Associated Press couldn’t independently confirm Henderson’s account.Edwards held the single-season school record for assists for more than 25 years. He averaged 13.5 points for the Aggies and is second to Alex Caruso on A&M’s career lists with 602 steals and 228 steals.NHL-PENGUINS-GUENTZEL — The Kontinental Hockey League has given up on trying to reschedule its playoffs and canceled the remainder of the season. The Russia-based KHL is widely considered to be the strongest league outside the NHL. It was due to play its conference semifinals when play was suspended because of the coronavirus outbreak.— The Boston Bruins say they are putting 68 full-time employees on temporary leave and cutting the pay of 82 others who work for the team or Delaware North, which owns the TD Garden. The Bruins call the moves “temporary business stabilization measures” and go into effect April 1. The Bruins were the last team in the NHL to offer help to gameday employees who lost work because of the coronavirus pandemic — and then only if postponed games aren’t made up. The team is owned by Hockey Hall of Famer Jeremy Jacobs. Forbes Magazine estimates the Jacobs family is worth $3.3 billion.— Major League Soccer has extended its moratorium on team training through April 3 and still wants players to stay in their team’s local market. MLS has targeted May 10 as a potential return date. Team training facilities may be used only for physical therapy purposes at the direction of the team’s medical staff.— The All England Club says it is still evaluating whether to postpone or cancel Wimbledon because of the coronavirus pandemic and plans to make a decision next week. That’s when the club’s main board is scheduled to hold an emergency meeting. Main-draw play at Wimbledon is slated to start June 29 and preparations for the tournament are supposed to begin in late April.— Minnesota Timberwolves center Karl-Anthony Towns says his mother is hospitalized and in a medically-induced coma after contracting the new coronavirus. Towns said both his parents went to the hospital recently and were tested for the disease. While his father was released and told to quarantine at home, his mother’s condition deteriorated to the point where she was put on a ventilator and placed in a coma. VIRUS OUTBREAK-SPORTSIOC chief invokes Trump in defense of Olympic decisionUNDATED (AP) — A day after postponing the Tokyo Olympics, International Olympic Committee President Thomas Bach is invoking comments by President Donald Trump to defend himself from criticism.Bach spoke to about 400 reporters on a conference call and was asked why it took so long to postpone the Tokyo Games amid growing concern among athletes about the coronavirus pandemic. He noted that many governments have imposed social limits only into next month or early May and pointed to Trump’s hope of easing restrictions by mid-April.Bach said “we were in line with these developments” until World Health Organization leaders said Monday that the outbreak was accelerating. Atkins is floating the prospect of playing seven-inning doubleheaders, allowing MLB to add more games in a condensed season without exhausting pitching staffs. Seven-inning twinbills have long been a staple of minor league baseball.Opening day has been postponed until at least mid-May because of the coronavirus pandemic. The Blue Jays were set to begin the 2020 season at home against the Boston Red Sox Thursday afternoon.In other baseball news:— Injured Yankees outfielder Aaron Judge still hasn’t resumed baseball activities. Judge didn’t play in any spring training games because of discomfort in his right pectoral muscle and shoulder that he felt when swinging. The Yankees said March 6 that the 2017 AL Rookie of the Year had a stress fracture to his first right rib, an injury likely dating from a diving catch late last season. Yankees manager Aaron Boone says Judge will be evaluated again in a few weeks.— Major League Baseball will air 30 games across its digital platforms on Thursday, giving fans plenty of hardball to choose from on an opening day postponed by the coronavirus pandemic. With its season delayed until at least mid-May, MLB will air one memorable game for each franchise on its YouTube, Twitter and Facebook pages. — NASCAR says in a memo to teams that one of its employees at Atlanta Motor Speedway two weeks ago has tested positive for the coronavirus. The employee was not identified and NASCAR said the individual has been receiving medical care and all potentially exposed have been told to self-quarantine. NASCAR was scheduled to race at Atlanta March 15 without spectators. But two days prior to the race, NASCAR postponed Atlanta and last weekend’s race at Homestead-Miami Speedway.— Experts are pointing to a Feb. 19 soccer game as one of the biggest reasons why the Italian city of Bergamo (BEHR’-gah-moh) has become an epicenter of the coronavirus pandemic. On that day a third of the Italian city’s population made the short trip to Milan to watch their team play Spanish club Valencia. Nearly 2,500 fans from Spain also traveled to the match. Two days later, the region’s first case of locally transmitted COVID-19 was reported. More than a third of Valencia’s team eventually became infected following what some are calling “Game Zero.”COLLEGE BASKETBALL-TOPPIN-NBAToppin entering NBA draftUNDATED (AP) — Dayton All-American forward Obi Toppin (OH’-bee TAH’-pihn) is entering the NBA draft after leading the Flyers to a 29-2 record and No. 3 ranking as a redshirt sophomore. March 25, 2020center_img The Tokyo Games were scheduled to begin July 24. Several countries last weekend called for the Olympics to be postponed until next year, but the IOC did not decide to push back the games until Tuesday.In other developments news related to the pandemic:— NFL Commissioner Roger Goodell has instructed the 32 teams to close their facilities to all but a select few employees by 6 p.m. Wednesday. In a memo to the teams, Goodell said the restrictions meant as a safeguard against the new coronavirus will be in force until at least April 8. Then the league will re-evaluate, using advice from medical experts and health authorities. The few exceptions include trainers and doctors treating players, security and technology personnel.— The NHL’s chief medical officer expects the coronavirus pandemic to get worse before it gets better in North America. The officer says it is difficult to predict when cases of COVID-19 might peak or decrease. That uncertainty makes it unclear when players might be able to get back on the ice in small groups, let alone when games might resume. Deputy commissioner Bill Daly believes it’s too early to know whether fans would be allowed in whenever hockey is back.— The NHL has announced that it is postponing the scouting combine, the league awards ceremony and the draft due to the ongoing uncertainly resulting from the coronavirus. All three events were scheduled to be held in June, an impossibility if the league resumes its regular season and holds a full playoff schedule. The NHL added that the draft and draft lottery will be announced when plans are finalized. US Justice Department: Don’t treat trans athletes as girlsHARTFORD, Conn. (AP) — The U.S. Justice Department is getting involved in a federal civil rights lawsuit that seeks to block transgender athletes in Connecticut from competing as girls in interscholastic sports.Attorney General William Barr signed what is known as a statement of interest Tuesday, arguing against the policy of the Connecticut Interscholastic Athletic Conference, the board that oversees the state’s high school athletic competitions.The conference allows athletes to compete as the gender with which they identify, arguing it is following a state law that requires high school students be treated according to their gender identity. It also argues the policy is in accordance with Title IX, the federal law that allows girls equal educational opportunities, including in athletics.The lawsuit was filed in February by three female runners who say they have been deprived of wins, state titles and athletic opportunities by being forced to compete against transgender athletes.,Tampa Bay Lightning advance to face Dallas Stars in Stanley Cup finals, beating New York Islanders 2-1 in OT in Game 6 PULLMAN, Wash. (AP) — Washington State senior defensive back Bryce Beekman has died.Police in Pullman, Washington, say the 22-year-old was found dead in his apartment by an officer who responded to a call for help involving “breathing problems.”Pullman Police Chief Gary Jenkins says there were no signs of foul play and that the Whitman County coroner will determine the cause of death.Beekman started all 13 games last season for Washington State after transferring from Arizona Western College.COLLEGE BASKETBALL-OBIT-DAVID EDWARDS UNDATED (AP) — The Buffalo Bills say former star linebacker Mike Stratton has died due to heart complications stemming from a recent fall. He was 78.Stratton was part of a Bills defense that holds the pro football record of not allowing a touchdown rushing in 17 consecutive games, spanning the 1964-65 seasons.Selected by Buffalo in the 1962 draft, Stratton spent his first 11 seasons with the Bills and finished his career with the 1973 Chargers. He was a three-time All-AFL player and earned second-team AFL All-1960s team honors.COLLEGE FOOTBALL-WASHINGTON STATE-BEEKMANPolice: Washington State safety Bryce Beekman found dead Update on the latest sports Toppin led the way in one of Dayton’s greatest seasons, averaging 20 points and 7.5 rebounds. He was a unanimous choice for The Associated Press All-America first team and He beat Iowa’s Luke Garza for AP player of the year honors.NFL-PANTHERSBridgewater inks dealUNDATED (AP) — The Carolina Panthers have officially signed free agent quarterback Teddy Bridgewater to a three-year contract.A person familiar with the situation told The Associated Press last week that the contract is worth $63 million. Associated Press last_img read more

Ethiopia’s Bekele to race London Marathon

first_img(REUTERS) – Ethiopia’s triple Olympic track champion Kenenisa Bekele will race the London Marathon in April and line up alongside Briton Mo Farah and Kenya’s Eliud Kipchoge for what promises to be a mouth-watering contest.Bekele, 35, regarded by many as the greatest distance runner of all time and holder of the 5,000m and 10,000m world records, finished second in London last year and was third in 2016.A pre-race favourite last year, Bekele had hoped to break Dennis Kimetto’s men’s world record of 2:02.57 but had trouble with blisters on his feet and crossed the finish line behind Kenya’s Daniel Wanjiru.“I am thrilled to be returning to London for the third year in a row and would love to go one better than last year and win the race,” Bekele said in a statement.“Once again London has brought the best distance runners in the world together so I know it will not be easy… I have been training very hard with the aim of arriving in London in April in the best possible condition.”The trio of Bekele, Farah and Kipchoge have a combined total of eight Olympic gold medals and 12 world championship gold medals between them.“This is a mouth-watering prospect,” said event director Hugh Brasher. “Sir Mo, Eliud and Kenenisa could all put forward a persuasive case for being the greatest of all time and now they meet for the first time over the marathon distance.”The London Marathon will be held on April 22.last_img read more

7Up CEO Backs Marathon Culture in Lagos

first_imgManaging Director of Seven-Up Bottling Company Plc, Mr. Sunil Sawhney, has congratulated the winners in the male and female categories as well as Team 7Up for putting up an excellent performance at the Lagos City Marathon which held penultimate weekend in Lagos.Mr. Sawhney said that though 7Up and Aquafina premium table water were official beverage and water respectively of the Lagos City Marathon, his organisation identifies with the Lagos Mega City project hence it is partnering the Lagos State Government to realise this objective.“All over the world big cities have one major annual marathon event: London, New York, Berlin, Tokyo, Dubai to mention a few. The Lagos City Marathon will project Lagos on the global map and ensure that the mega city status is achieved in a very short period,” said the Seven-Up Bottling Company helmsman. Head of Marketing, Seven-Up Bottling Company Plc, Mr. Norden Thurston, said 7Up and Aquafina premium table water are lifestyle brands as they give energy to the consumer, provide refreshment and inspire a youthful lifestyle.“This is the synergy between our brands and the Lagos City Marathon as we partner Lagos State Government to ensure that Lagosians cultivate a youthful lifestyle through physical and leisure activities like the marathon.”7Up and Aquafina premium table provided the necessary tonic for great performance by the athletes as they took to the 42.5 km race last Saturday morning.From the starting point at National Stadium Surulere, Lagos to the Finish Line at the Eko Atlantic City on Victoria Island, there were over 20 water points and 10 refreshment booths to refresh the runners.Abraham Kiptum of Kenya retained the title he won last year with a cash prize of $50,000. He was followed by his compatriots Ronny Kipkoech Kiboss ($40,000) while Kiprotich Kiroi won the third position. He also won $30,000 for his effort.In the female category, it was also an all Kenya affair with Tanui Rodah, Fridah Lodepa and Alice Timnilil winning the first, second and third positions respectively.Among Nigerian runners, Philibus Sharubutu and Olude Fadekemi won in the male and female categories respectively and were rewarded with N1million cash prize each.The 10km Wheel Chair Marathon was won by Hannah Babalola and Sefiu Adewale in the female and male categories and were rewarded with N1m cash prize each.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

Courtney Brosnan and SU defense shut down Cornell in tie

first_imgCourtney Brosnan stood front and center in the Syracuse huddle — a commanding presence among her teammates. Wide-eyed and eyebrows raised to the sky, she pounded her gloved hands together for emphasis, her eyes darting from teammate to teammate to ensure they received her message loud and clear.Syracuse was heading to overtime for the second consecutive game, and after Buffalo downed the Orange on a double-overtime goal Sunday, Brosnan’s message for her team was simple.“I was just talking about how we’ve had a lot of games this season where we felt we were playing better than teams … and they came back in the second half to beat us,” she said. “So I was just asking the team what we could do different, who was going to change it to not get the same result.”The goalkeeper’s message resounded with her defense, which locked down in-state rival Cornell (3-0-2) and held the Big Red to just two shots on goal and three overall. Syracuse (2-4-1) rode a stout back line and strong defensive play from its midfield Friday afternoon, tying Cornell 0-0 at SU Soccer Stadium.Syracuse head coach Phil Wheddon said that limiting opponents’ shots was a point of emphasis for his team, a plan made clear from the beginning.AdvertisementThis is placeholder textIn the first half, Cornell’s Paige DeLoach gathered the ball just in front of midfield with just the goal in front of her and Erin Simon flanked on her left side. Simon matched DeLoach step for step down the field, pushed her off the ball and poked it away.It was one of Cornell’s best looks.“Just tenacity, determination … we managed to shut down their attack, so defensively, I thought it was very good,” Wheddon said.And while the defense cleared out any balls that broke into the back line, Syracuse’s midfield set the tone in the center of the field, where Jackie Firenze hopped into passing lanes while pointing and shouting directions to her team.“If people don’t communicate in a game, number one you’re not gonna know where to go, what to do and it actually helps build confidence when you can hear someone behind you tell you, ‘hey, it’s OK to step, it’s OK to do this,’” Firenze said.By forcing Cornell to work in front of the defense and eliminating any scoring opportunities behind the back line, Syracuse left Brosnan with an easy night’s work.The goalkeeper trotted out halfway to midfield on multiple occasions, watching as her offense handled duties on the other end. On a night she was only forced into making two routine saves, Brosnan appeared a mere spectator.“ … (She) didn’t break her sweat and wasn’t challenged very much,” Wheddon said.And with Cornell making a push in the final 30 seconds of the double-overtime period, a rare sight on the afternoon, Syracuse’s defense responded accordingly.Firenze swallowed up the loose ball that lay just inside the box and booted it ahead to midfield.The clock expired just moments later.“I think definitely the defense is stepping up,” Brosnan said. “We’re fixing those problems in the back, trying to stay organized. Obviously not conceding (any goals) is a positive we can take out of this.” Comments Published on September 11, 2015 at 8:16 pm Contact Matt: Facebook Twitter Google+last_img read more